Elements of a great testimonial

Not many people seem to know what a testimonial should
read like. I see poor testimonials all the time whenever
I do critiques for clients.
Do you know what a good testimonial looks like?
An effective testimonial should have the following elements in them:

1. Specific – Be clear about what the product did for you. Not that
you love the creator and the product owner is a nice person. Generalities mean
nothing.

2. Comparative – What was life like before the product compared to life
after the product. That’s why those before/after pictures in the weight-loss
market are so effective.

3. Illustrative -give a case study if possible. Show the numbers.

4. Believable – avoid superlatives (another way of saying “be honest”)
and just say what the product did for you.

5. Vision casting -what you hope to do with the new benefits you now enjoy.

Now you know how to give a good testimonial the natural question is how do
you GET good testimonials for your products. Of course it is not ethical
to coach or force the testimonial. But most satisfied customers may still
be intimidated about saying the “right” things.
So the best way is to ask appropriate questions in a “survey” that convert
everyone of those points into a question.
For example,

1. What SPECIFIC benefit did you get from my product?
2. How has things changed for you since you used my product?
3. Can you give me some numbers, examples, etc?
4. Without going overboard describe in everyday words the new benefits you now enjoy (if you honestly do of course.)
5. How do you see your life in the future now you have my product?

You may have to adapt these questions to your particular situation but at least you’ll have these 5 elements covered.

-Ray Edwards

Sneaky Marketing Trick

I learned this marketing trick from Terry Dean. I purchased many moons ago his Internet Marketing Protege Program resale license and he included as one of the bonuses a 30 minute personal consultation with himself.

But I never used this. He “confessed” that he included it because he knew that 99% of the people buying the package would not use it either. You see, there are bonuses that you can add that takes advantage of the natural laziness of humankind. Most people are just too lazy to respond with the coupon, so you give your product value without losing profit.

Now this is the same idea behind REBATES. Why not just give a discount? Because if you gave a discount you would lose a lot of money, but again, the business is depending on the laziness of humankind, knowing that MOST people would not bother to send the rebate form in so they never have to give the discount!
What value can you add to your product that you know most people would never use?

For one of my products I offer a $500 coupon and after hundreds of sales it has NEVER been used!! But I know that this bonus has pushed many buyers over the buying line, making me more sales. I’m sure you can do the same.