Secrets Of Boosting Website Traffic, Part 1
Traffic. It’s the lifeblood of any website. Get it and your website flourishes; don’t get it and your website dies. In this two-part article I want to share some of hte most effective ways to drive traffic to your website.
1. Write Ezine Articles. One of the most effective ways of driving targeted traffic to your website is to write Ezine articles. At the end of each article you can place a small ‘undercover’ ad for your service or product which readers can refer to. This will come in the form of “more information” or to get more details on the same or similar subject that the article refers to. Although this takes time and you may think that you are not a good writer, it is still possible if you follow a simple template.
A very common format, as this very ebook is following, is to simply list a number of tips. Once you have your tips in hand you can give each a paragraph or two. Try it.
2. Do Joint Ventures. This works best if you OWN a product. You can just write to Ezine publishers and offer a joint venture where you give a higher than normal commission. Remember that you are getting practically free exposure and you can offer back-end products to the new customers you gain.
This is a win-win situation and provides one of the most powerful means of marketing on the Internet. Instead of buying a list of customers you go to those who already have the list of interested customers in your product. Be sure that you have a proven sales copy and ad that works. This should not be used to ‘try out’ your sales site.
3. Seek out free Ezine ad placement. There are many ezines that offer free ad space just for subscribing. You can search in the SE to find Ezine that offer such and just methodically submit your ad to each over a period of time. Advertising in Ezine is a very effective means of online marketing. If you get this free why not take good advantage of it?
4. Offer Testimonials. Have you used a product and were really impressed? Then you can offer a testimonial to the owner and be sure to include your name and website address. Not only will you increase your link-popularity because you now have your URL on another site, but you can get direct traffic from that link.
5. Participate in message board forums. Most message boards would not allow you to post blown-out ads. You are allowed a signature file that you can put to good use. Many search engines also index message boards, so again you can increase your link popularity.
You will be surprised to know the amount of good traffic you can get from message boards especially if your posts are helpful.
6. Run your own Newsletter. I know that it may seem that everyone has a newsletter these days, but this is a very powerful way of getting repeat visitors to your site. You are also able to build relationship with your visitors that can mean more income for you.
Even if you are not a writer, or think that your website does not warrant a newsletter, you may send updates about your website or use articles written by others.
7. Offer a unique service. There are many webmasters who have built considerable traffic to their website by simply offering a unique and often free service. This is the idea of post-card sites, free web hosting and free email services. Some sites may host form-processing script and even offer free autoresponders. This is the rare case of ‘if you build it they will come’.
8. Use a reputable Search Engine Optimization company. It is a given that SE provide a doorway to your website wider than any other. A SE strategy should be part of your overall promotion efforts.
There are many companies out there that are promising what they cannot deliver. Just look up their company’s website under the “search engine optimization” and see where they rank. Common sense should tell you that they cannot do any better for you. So choose wisely!
9. Use Pay-Per-Click Search Engines. This is basically the same as number 1, but PPC SE provides a way of getting immediate traffic to your site rather than waiting for your website to be indexed and inch its way up the ranks.
If you are on a small budget then you can use a tool such as http://www.goodkeywords.com to find lesser used and therefore lower-priced words. You can then bid on as many as are relevant to your site. This would be more productive that using the more competitive and higher-priced keywords.
In the second part we’ll look at more ways to improve your website traffic without breaking your bank account.
Filed under: Marketing Tips
