Copywriting Tips And Tricks

Probably the most effective form of advertising is word of mouth. And there is a reason for this. You will more readily take a friend’s advice about a product she has used, than trust an advertiser’s blurb. One of the lofty goals of a great copywriter then, is to be transformed into a trusted friend [...]

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It’s funny how I can find the money and the resources for the things that I ‘have to’ do. The car transmission fails and suddenly my brain goes into overdrive to solve this pressing problem and get my vehicle back on the road. The rent is due and the thought of being homeless during the [...]

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