Copywriting Tips And Tricks

(Editorial note: Below is an article I wrote back in 2003. It’s a little dated but the principles are still the same.) There is a survival technique that is very common in nature. Sea turtles, for example, use this. What’s it? They lay a lot of eggs and so produce a great numbers of offspring [...]

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Everyone knows the weight-loss industry is a billion dollar a year market. It seems there is no end to the weigh-loss books that line the shelves at bookstores. So the big question is “Why are Americans still so overweight?” It cannot be for a lack of knowledge because there is a ton of books out [...]

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