Secrets of Effective Website Copy, Part 1

You must give special attention to your website copy or your online business is doomed for failure. Most online business owners think last about the words they use on their site and first about the design and the graphical aspects and aesthetics of their websites. While the graphics can help boost visitor attention, it’s the [...]

Forget Talent. Can You Cackle?

Life is not fair. As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf? It’s all about marketing. I always wonder about the miracle that [...]