How to choose a copywriter

Posted on March 27th, 2008 by Ray Edwards

Your product or service is near completion. You’ve thought before about the adcopy, but it’s now time to hire a copywriter.You understand that you need a specialist who will make the best impression for your product to your potential customers and get you the most sales.
This is a critical step and your quest can [...]

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The Power Of Argument Structures In Copywriting

Posted on March 16th, 2008 by Ray Edwards

As a University freshman, one of the general courses I had to take involved learning the ‘fallacies of argument’ and the textbook was the well-known Straight and Crooked Thinking by Robert H. Thouless.
Debunking arguments was the most exciting part of this course for me as I uncovered the ‘tricks’ politicians and marketers use to ‘fool’ [...]

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