Copywriting Tips And Tricks

If there’s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it’s the scientific part of me that says you should be able to measure just about anything. Or maybe it’s just the onslaught of new [...]

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If it wags its tail, eats and barks like a dog, then it must be a dog. At least so goes common wisdom. Yet I’ve reviewed many a great pieces of copywriting with all the important elements–great headline, a great open, effective bullet points, remarkable close, guarantee and offer–and yet the copy fails to sell. [...]

Filed under: Online Copywriting | 2 Comments »