How To Measure Your Copywriting Skills

Posted on May 27th, 2008 by Ray Edwards

If there’s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it’s the scientific part of me that says you should be able to measure just about anything. Or maybe it’s just the onslaught [...]

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When Great Copy Fails To Sell

Posted on May 7th, 2008 by Ray Edwards

If it wags its tail, eats and barks like a dog, then it must be a dog. At least so goes common wisdom. Yet I’ve reviewed many a great pieces of copywriting with all the important elements–great headline, a great open, effective bullet points, remarkable close, guarantee and offer–and yet the copy fails [...]

Filed under: Online Copywriting | 2 Comments »