Tame Language Makes Tame Sales
Posted on January 22nd, 2009 by Ray Edwards
As a copywriting coach I am often called upon to review and critique my students’ sales letters. There is one common defect I come across often and it’s the use of general language where more specific words can bring the copy to life. But instead the language is often tame, hesitating and noncommittal.
First, [...]
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