Posted on January 9th, 2009 by Ray Edwards
So you want to be a copywriter. Congratulations! Copywriting is considered one of the most essential online marketing skills that any marketer could have. Even if you have the hungriest market you still need the power of words in order to sell your product or service. There is scarcely any other area of writing where [...]
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Posted on January 6th, 2009 by Ray Edwards
It’s simple. Your marketing message stands or falls by your headline. Your headline carries the majority of the weight in getting your prospects attention and no message gets read if the attention of the potential client isn’t won. I have been able to increase the conversion rate of sales letters by as much as 70% [...]
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