The Most Powerful Copywriting Concept In The Universe

Posted on May 14th, 2009 by Ray Edwards

Well that’s one title for a post but I believe this to be true and I’ll tell you WHY even if you don’t agree with me.
Now first let me explain what I mean by “concept”. Before you start writing a sales letter you must have the main angle, idea, USP, offer in mind. All those [...]

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How To Swipe Successful Sales Letters

Posted on May 11th, 2009 by Ray Edwards

About every copywriter would boast about his collection of successful sales letters gathered from the masters of persuasion. This collection of winning sales copy is commonly referred to as a swipe file.
The reason behind collecting and studying these winning pieces is to provide inspiration for writing successful letters, sharpening your own writing skills and [...]

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