Copywriters Are Salespeople

Posted on October 29th, 2009 by Ray Edwards

I received a query for a sales letter rewrite from a well-respected online
marketer. He is having poor conversion from his website. I took a
quick glance at the website and saw right away why the sales were
doing poorly.
And it wasn’t:

the salescopy — that was fairly good
the product — it’s in demand
the layout - [...]

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Sales Letter Preparation Procedures

Posted on October 27th, 2009 by Ray Edwards

Few copywriters would discuss the research that’s necessary to write great copy. But a persuasive sales letter doesn’t just jump into a copywriter’s head at will. It takes planning and a lot of research. In fact, I spend over 80% of my time in crafting a sales letter in this research stage and less than [...]

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