Why You Should Never Have A FAQ (Frequently Asked Questions)
Posted on November 8th, 2011 by Ray Edwards
Early in my copywriting career I would take websites with several pages and make them into one long-form sales letter. Without fail the long form sales letter (which would combine the different sections of the old web page such as “About us”, “FAQ” “Order Page” etc., into one page), would outsell the first website by [...]
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