How To Swipe Successful Sales Letters

About every copywriter would boast about his collection of successful sales letters gathered from the masters of persuasion. This collection of winning sales copy is commonly referred to as a swipe file. The reason behind collecting and studying these winning pieces is to provide inspiration for writing successful letters, sharpening your own writing skills and […]

The Well, the Water and the Woman

Listen to podcast: One of the longest threads in the history of Michel Fortin’s Copywriter’s Board is “Jesus, The Master Copywriter.”  This topic caused a stirring back then and pulled in many opinions that both agreed with my position and bluntly disagreed with my views. Irrespective of how you assess the Bible, as mere literature […]