Forget Talent. Can You Cackle?

Posted on February 8th, 2008 by Ray Edwards

Life is not fair. As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf? It’s all about marketing. I always wonder about the miracle that [...]

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Anatomy of a Great Offer

Posted on February 7th, 2008 by Ray Edwards

As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales. But that just wouldn’t be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense the value of this then [...]

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