The Persuasive Power of Two

How many stories can you recall from your childhood that had two competing characters? The Tortoise and the Hare, The Ant and the Grasshopper, Beauty and the Beast. The Bible is also filled with stories of two–Cain and Abel, Abraham and Lot, Jacob and Esau, The Rich man and Lazarus, Prodigal Son and his brother […]

The Tipping Point of the Sales Process

Ever heard about the Three Card Monte street hustle? As a university student in Barbados, I was warned by fellow students about these street hustlers on the streets of Bridgetown. If you are familiar with the game, then you know that the tricksters simply juggle three cards—usually two kings and an ace—and ask you to […]