Copywriting Tips And Tricks

Writing is a strange art.
We have ideas in our heads and must first communicate those ideas in writing so that (hopefully) our original thoughts will end up in the reader’s head. Scary, huh? Only if there was a short-cut to this process so we didn’t have to communicate in the first place—telepathy? At [...]

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One of the best ways to begin a sales letter is with a question. Sales people know that asking their prospects questions not only builds trust but also extracts important information on which to base their appeal.
Consider this opening of sales letter for a fictitious product that restores hair in bald men:

Dear Friend,
Are you worried [...]

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