Copywriting Tips And Tricks

  I’ve just completed a copywriting project for one of the most boring products I’ve ever written for—water softeners.  Now as important as water softeners are in preventing scale buildup on bathroom fixtures and destruction of household appliances, they are just not an exciting product to write about. This means that, as the copywriter, I [...]

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Early in my copywriting career I would take websites with several pages and make them into one long-form sales letter. Without fail the long form sales letter (which would combine the different sections of the old web page such as “About us”, “FAQ” “Order Page” etc., into one page), would outsell the first website by [...]

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