Copywriting Tips And Tricks

I received a query for a sales letter rewrite from a well-respected online marketer. He is having poor conversion from his website. I took a quick glance at the website and saw right away why the sales were doing poorly. And it wasn’t: the salescopy — that was fairly good the product — it’s in [...]

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Few copywriters would discuss the research that’s necessary to write great copy. But a persuasive sales letter doesn’t just jump into a copywriter’s head at will. It takes planning and a lot of research. In fact, I spend over 80% of my time in crafting a sales letter in this research stage and less than [...]

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