Comments for Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards

Comment on The Most Ripped-Off Article In Internet Marketing History by robinana

robinana — Sun, 05 Apr 2009 02:54:27 +0000

I know it’s maddening to see, but on the bright side, your article is legendary. And if you look up copyright laws, you are entitled to compensation from every one of those sites. I think smashingmagazine website has a ton of web copyright info.

You are pretty amazing though, and it’s a damn good article!

Comment on 21 Ways To Keep Readers Glued To Your Sales Letter by OscarD

OscarD — Sun, 22 Mar 2009 10:11:10 +0000

Some great food for thought. I’m personally enamored by unpredictability, but occasionally see that “surprise” copy backfiring in the wrong hands.

Great list.

Comment on Tame Language Makes Tame Sales by Lisa Russell

Lisa Russell — Sat, 28 Feb 2009 18:52:47 +0000

No doubt- this is my #1 pet peeve when reading sales copy. The price is exact and everything else is vague. No sale.

Comment on Tame Language Makes Tame Sales by Neil the Freelance Writer

Neil the Freelance Writer — Mon, 09 Feb 2009 10:50:57 +0000

Simple stuff but you make the point very well. It’s always good to hear a real pro’s take on these things.

Thanks for a good post.

Comment on Tame Language Makes Tame Sales by Loren Woirhaye

Loren Woirhaye — Wed, 28 Jan 2009 16:38:18 +0000

I’ve thought about this issue. You illustrate it well here and give some good ideas of ways to fix ineffective sentences.

I think maybe we get taught to “be polite” by not coming out and saying “what it is” straight away - as if being blunt is somehow coarse.

Sometimes, as you’ve shown here, the sentence or thought can be boiled-down to a few short words - and other times the idea begs for specifics like the trucker’s cash windfall.

Love your stuff Ray.

Comment on Web Conversion Tactics by How I Made $14,500 last week ...

How I Made $14,500 last week ... — Tue, 13 Jan 2009 16:02:38 +0000

[...] about some details? Read a couple post ahead of yours–that was already addressed, Also see Copywriting Tips And Tricks Web Conversion Tactics -Ray [...]

Comment on Secrets of Value Added Copywriting by Does an informative salespage have to be boring?

Does an informative salespage have to be boring? — Wed, 07 Jan 2009 15:43:04 +0000

[...] salespage have to be boring? Hi Ben, I wrote about that very subject in this blog post … Copywriting Tips And Tricks Secrets of Value Added Copywriting You are really asking about "soft selling" the reader into buying your product. I don’t [...]

Comment on 10 Ways To Writing Better Headlines by Please help with my headline!

Please help with my headline! — Wed, 07 Jan 2009 15:06:45 +0000

[...] of the PARADOXICAL headline. Interestingly, my latest blog post was on headline writing … Copywriting Tips And Tricks 10 Ways To Writing Better Headlines Here’s what I included about this type of headline: "Make a paradoxical claim. Consider [...]

Comment on Effective Copywriting By Design by Terry Heath

Terry Heath — Fri, 02 Jan 2009 03:01:04 +0000

Great connection between letter structure and story plotting. Noticing successful plots are repeated again and again is the perfect reason to use tried and true “plots” in writing sales letters.

Comment on Words To Avoid Using In Copywriting And Advertising by 10 Advertising Words to Avoid in 2009

10 Advertising Words to Avoid in 2009 — Sun, 21 Dec 2008 23:16:11 +0000

[...] consumer confidence etc. This reminds me of an article I posted to my blog about a year ago … Copywriting Tips And Tricks Words To Avoid Using In Copywriting And Advertising -Ray [...]