Comments for Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards

Comment on How to Write A Sales Letter To Sell Your Software by Judith

Judith — Thu, 20 Oct 2011 05:26:46 +0000

This reminds me of a scene on Facebook (the movie). In it an undergrad said that the site was so addictive and that she found herself checking it at least five times a day – and this was within two weeks that it was released on campus.

Comment on Time To Boast About Your High Refund Rate by Ray Edwards

Ray Edwards — Wed, 19 Oct 2011 02:08:31 +0000

Thanks Judith for your keen eyes.

Comment on Time To Boast About Your High Refund Rate by Judith

Judith — Wed, 05 Oct 2011 05:39:53 +0000

I thought someone should let you know that the last three paragraphs were repeated. I know you’ll want to make the necessary adjustments.

You’ve made a very interesting analogy that gives a positive view of refunds. Thanks for sharing this valuable insight.

Comment on What Are You Really Trying To Say? by Erich

Erich — Tue, 28 Dec 2010 23:22:35 +0000

So true. Clarity is so important. I always tell my clients clarity of goals and getting your idea across is so important. If people are unsure they will move on!

Comment on Tame Language Makes Tame Sales by Writing my first ever sales letter - please help~!

Writing my first ever sales letter - please help~! — Fri, 15 May 2009 00:37:41 +0000

[...] Your letter lacks SPECIFICITY and therefore it is less believable. You may find this post helpful: Copywriting Tips And Tricks Tame Language Makes Tame Sales Just look at the number of times you use the word "product" (I ‘bolded’ them). You need [...]

Comment on The Most Ripped-Off Article In Internet Marketing History by robinana

robinana — Sun, 05 Apr 2009 02:54:27 +0000

I know it’s maddening to see, but on the bright side, your article is legendary. And if you look up copyright laws, you are entitled to compensation from every one of those sites. I think smashingmagazine website has a ton of web copyright info.

You are pretty amazing though, and it’s a damn good article!

Comment on 21 Ways To Keep Readers Glued To Your Sales Letter by OscarD

OscarD — Sun, 22 Mar 2009 10:11:10 +0000

Some great food for thought. I’m personally enamored by unpredictability, but occasionally see that “surprise” copy backfiring in the wrong hands.

Great list.

Comment on Tame Language Makes Tame Sales by Lisa Russell

Lisa Russell — Sat, 28 Feb 2009 18:52:47 +0000

No doubt- this is my #1 pet peeve when reading sales copy. The price is exact and everything else is vague. No sale.

Comment on Tame Language Makes Tame Sales by Neil the Freelance Writer

Neil the Freelance Writer — Mon, 09 Feb 2009 10:50:57 +0000

Simple stuff but you make the point very well. It’s always good to hear a real pro’s take on these things.

Thanks for a good post.

Comment on Tame Language Makes Tame Sales by Loren Woirhaye

Loren Woirhaye — Wed, 28 Jan 2009 16:38:18 +0000

I’ve thought about this issue. You illustrate it well here and give some good ideas of ways to fix ineffective sentences.

I think maybe we get taught to “be polite” by not coming out and saying “what it is” straight away – as if being blunt is somehow coarse.

Sometimes, as you’ve shown here, the sentence or thought can be boiled-down to a few short words – and other times the idea begs for specifics like the trucker’s cash windfall.

Love your stuff Ray.